What you need to know to produce right content for social media
Social media hype and confusion suddenly dissolve when you learn that social media (from a marketing perspective) is not at all about being social but about “being there” to fulfill a micro-purpose at the exact moment in time that someone is seeking it.. If your content is there in the ways outlined here, you will gain the mind-share of your prospects. It’s really that simple. Can relationships form as a result of this? Of course…but you don’t need to start there or even work toward it (it’s an illusion).
You start by fulfilling some immediate content need for your client/potential prospect and then by SYNDICATING that content. Personal relations are great but they are NOT MANDATORY for success in social media.
Social media is simply a TOOL we use to syndicate and distribute our “attractive” content to our target audience; nothing more, nothing less.
If you want to get “social” then wait until they have become a prospect and then begin “social networking” with them if that’s your fancy.
Let’s clarify one thing. When proposing to deliver content that fulfills a micro-purpose, I am not talking about marketing content such as sales letters, capture pages, AdSense filled content, etc. No, we are talking about 3EContent, content that educates, enlightens or entertains your target audience for the purpose of “attracting” them. This content serves us as a micro-purpose attractor. This content is not sales driven. This content seeks to be useful or valuable in an educational, enlightening or entertaining kind of way. This is the same kind of content that you yourself find useful or valuable enough to bookmark, share or study. It’s the same content you seek to fulfill your micro-purposes.
When it comes to unleashing powerful traffic, search engine and social results, the creation of useful/valuable micro purpose content is the BEST INVESTMENT of your time.
By creating this kind of content you yield an asset that can be syndicated for years to come and continue to drive new traffic despite its age!